Changelog
Revenue credit reaches the visit that found you
- Revenue
Your attribution figures changed with this release, because three rules now give credit further back. Past sales are worked out again under the new rules.
Direct gets credit only when every visit before a sale was direct. A trial user who found you through Google and paid after typing your address in now credits Google, under Last touch, First touch and Linear alike.
When you identify a buyer, all of their sessions inside the lookback count, on any device. First touch can now reach the visit that brought them in, weeks before they signed in.
The default lookback is 90 days, up from 30. New sites start there, and sites still on 30 moved to 90. You can change it in a site's Revenue settings, or try another value on the Attribution card for one view.
Improvements
- Tracker purchases, webhook sales and refunds convert at the exchange rate of their own day, so a delayed delivery stores the same amount.
- A Stripe dispute now comes off the order when the funds are withdrawn, and goes back on if they are reinstated. Add
charge.dispute.funds_withdrawnandcharge.dispute.funds_reinstatedto a Stripe webhook connected earlier.