Funnels that show where visitors drop off

Build a funnel from two to eight steps on the new Funnels page. A step is a page, with * as a wildcard, or an event. Drag steps to reorder them, and pick how long a visitor has to finish, from one hour to 90 days. Count by visitors or by sessions.

The funnel's own page draws the steps as a ribbon, with each step's count and its drop-off. Under it, a breakdown by source, country and device shows which traffic converts. Click any row to filter the funnel to it, and change the period or add filters as you would on the dashboard.